Blar i forfatter "Voldnes, Gøril"
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Buyer-seller relationships across cultures: Conceptual, empirical and methodological issues
Voldnes, Gøril (Doctoral thesis; Doktorgradsavhandling, 2015-01-22)The aim of this dissertation was to examine the factors important in achieving success in cross-cultural business relationships, in this case between Russian buyers and Norwegian sellers of seafood. Emphasis was placed on exploring how cultural differences influence factors important in relationship satisfaction, how to attain the various factors, and how cultural differences are managed by buyers ...